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About us

Pleased to meet you.
Hoffen™.

We're a brand specialized in vegan jackets, which was born in the heart of São Paulo, Brazil, in 2013. and now our headquarters are in the USA, and with an international presence. We decided to go beyond, and create connections in the long run and encourage actively, people to refuse to buy products from wildlife animal skin, oferring a great quality synthetic alternative, which has high durability, and a lot of benefits.

    

Value Proposal

Your best moments.
Even better.

We deliver style and comfort, that only jackets can provide, such a way that people can live their best moments, whatever they may be, always well-dressed, and for a long time. We raise all of this, oferring pieces with concept, idendity, which does not fall in the next collection.

Mission

Our impact on the market

Reveal that is possible to have a truly conection in the long way run, with the cloth that you wear. Show to everyone, that is already possible to give up on animal skin leather, as we gave up once on writting with bird's feather. Always offer an experience, differentiated through flexibility, empathy, and customer service.

Vision

To the future

We want to be the first word in eco-friendly jackets, and dress the world, with our concept, and our brazilian heat. That's why, we do invest even more in quality, design, experience and service.

Values

Hoffen Pillars.

• Hope
• Longevity
• Empathy
• Flexibility
• Sustainability
• Inspiration

History

The Hoffen Story

Hoffen Store™ was born in 2013, as a web store specialized in jackets, and with the purpose of delivery a new service and purchase experience, and a place which always transmit empathy. Starting by the name "Hoffen" that means hope, in German, and our slogan: "Dress Best Moments".


In 2016 we started to count with our own designed jackets with the "Hoffen" brand, and now we just offer our exclusive models. The Hoffen™ models was born out of a desire to create sustainable, stylish, and resilient vegan leather jackets. We personally source our products, so we know exactly where they came from. We are proud to create affordable vegan leather jackets that don't compromise on quality or ethics.


In 2018 we moved our headquarters to USA, bringing our Brazilian heat, sharing our unique charisma, empathy, energy and human heat, to delivery a unique experience for people to dress best moments.

Eco-Friendly

Essentially sustainable

Once we believe that to preserve life, is a pillar, to provide pieces designed to enjoy life, we do not produce animal skin leather. But, we do not give up on the quality and durability of our models, which is made to last for years and years.

#DressBestMoments